What’s So Great about a Trade Show?

In the current economy, boosting business is a key part of a successful business. It may seem obvious but boosting business is a daunting task, especially for small to medium sized companies. Many companies dismiss the idea of attending or participating in a trade show as a waste of time. But, trade shows offer more than just a few days away from the office.

Trade shows bring buyers and sellers together and present a unique targeted experience. Exhibitors have a focused audience to create sales leads and awareness, network, and introduce new products. It is a perfect way to promote your business (it is also a perfect way to size up your competition!).

As a marketing tool, it is crucial to have a pre- and post show plan. Choosing the right show and having the right strategy will lead to a successful trade show experience. To maximize trade show results, it helps to have a tracking and measurement plan as outlined in this article by Marketing MO.

Post show buzz also leads to additional contacts: it has been reported that 87% of attendees pass along some of the information they obtained at the show, and 64% tell at least six other people about it.

At FlexArm, we understand the value of attending trade shows to connect with our clients and to expand into new and exciting markets. We will be exhibiting at the following shows this fall. Please stop by and say ‘hello’; we’d love to spend some time with you: and by the way if you need any tickets please contact us…